Thinking About Location-Aware Apps?

Then please, check out this white paper I co-authored recently with Janet Jaiswal, Director of Enterprise at TRUSTe.  TRUSTe is one of the few organizations that offers a privacy certification for mobile apps and services.  Over the last few months, I’ve been working with TRUSTe on their mobile privacy certification program. In this white paper, Janet and I zero in on geo-location – exploring the market dynamics, privacy concerns and some best practices around location-aware apps and services, and the hot new area of “geo-marketing.”