Home > Uncategorized > Opting in with the FTC’s Robocall Rule (Regulation)

Opting in with the FTC’s Robocall Rule (Regulation)

Robocalls or “prerecorded commercial telemarketing calls” are now prohibited under an FTC Rule – absent written permission from the consumer. The Rule – which amends the FTC’s Telemarketing Sales Rule – went into effect yesterday.

With this step, the FTC moves away from the “opt-out” approach which allowed robocalling telemarketers to call you unless you specifically opted out through the National Do Not Call Registry.

Now, a telemarketer must get your written opt-in to send those annoying robocalls your way. If you continue to get robocalls without giving your written permission to receive them, then FTC Chairman Jon Leibowitz and FTC staff urge you to notify the FTC promptly at: www.donotcall.gov.

Interestingly, the rule does not apply to the entities that I receive the most robocalls from: politicians and charitable organizations. Other exemptions include:

  • Banks & Credit Collection Agencies
  • Telephone Carriers
  • Certain healthcare messages
  • Any company leaving you an “informational recorded message” (cancelled flights, cancelled school, etc.)
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